Jun 26

Branding :: New Website Launch

In 2014, I attended my very first floral workshop with Kelly Perry of Philosophy Flowers.  She became the sweet voice of encouragement that believed in me, and pushed me to believe in myself.  I nervously signed up for her Team Flower Workshop not really knowing where I was heading, but understanding that there was a void in my life and in the flowers that were being presented to my brides.  I wanted to capture the garden, to put it in a vessels and allow it to add joy to a table.  I wanted to allow clematis vines to trail from a bride’s hands or loosely encircle and arbor.  I had visions of what it was like planting flowers each summer with my mom, but couldn’t quite figure out how to translate that into my event designs or how to bring that to life on a wedding day.

Photography: Heather Payne Photography

The Day’s Design is turning 5 years old this September, and this will be my fourth summer with floral design as part of my service offerings.  That decision to learn more about flowers changed my world.  It made me appreciate nature, my surroundings and see the beauty of Michigan in a whole new light.  However, as much excitement as I feel when I find a rose with the most perfect muddy – champagne hue, the real excitement comes when I see the tears of joy in a bride’s face when she looks at her wedding flowers and knows that today will be the best day of her life, and I was privileged enough to be a teenie tiny part of that.

I think a huge part of moving forward is reflecting back and understanding where we came from.  I’m not dwelling in the past though, but using it to build the future.  I’ve been sharing a little behind my rebranding process and it has made me a little nostalgic.  It’s also made me appreciate a lot of people that have helped me along the way.  I’m eager to celebrate 5 years of business.  In the meantime though, I’m excited to share my new website.  My business has evolved much since those early days of burlap and lace.  There are beautiful new projects and weddings that I’ve been holding back and there’s a dose of freshness, which I think beautifully represents who I am and what The Day’s Design is today.

New Website | The Day's Design

I’d also like to send a huge thank you to everyone who has been a part of this journey, from new flower friends, to both Northern and West Michigan’s amazing community of wedding planners. Plus, a little extra love to those photographers whose images you will find on my new site – Ashley Slater Photography, Cory Weber Photography, Katie Grace Photography, Kelly Sweet Photography & Samantha James Photography.  Hire them, they’re amazing! And don’t forget to go look at my new website!!

  1. Lauren Wiebe says:

    Congratulations on the launch, Shelby! Your new site is absolutely stunning and such a beautiful representation of your work and your incredible talents. Your clients are so lucky to have you!

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