I’m trying to dial back to the basics of my business.  I’m trying to focus on what I love.  I think that’s the core of my brand, just me being me.  I love just sharing my passion and hope that someone else likes what I’m doing.  And obviously in my journey I am running a business so I must always keep that in mind, but carefully without betraying who I am and balancing this with what best suits my clients.

I’ve been working with Ciarra at Silver Fox Calligraphy on some branding elements that will reflect this.  I love pretty paperie and beautiful wedding details, but more than that, I love when there’s a story and some meaning behind those details.  It’s what I preach to my clients and I think I need to start setting a better example for them.  With that in mind, Ciarra has created a few special pieces for me that really hit home and are the core of who I am and what wedding planning and floral design is all about for me.  I will show all the details in the coming months, but for now, I’d love to just share my winter stationary that I had her design for me.

I haven’t counted the exact number of birch trees on our property, but there are a lot.   And their paper white bark just makes me happy every time I look out my window.  With a blanket of white surrounding them, it’s a peaceful and serene scene.  I want to share this sight and yet preserve it for myself.  So I sent Ciarra this photo and asked her create a watercolor card.

She captured it perfectly each time I send out a little note, it makes me so happy.  I paired the cards with deep dusk blue envelopes and simple white liners that have a wood grain texture.  I also had a stamp made with a flower she sketched especially for me so I can add a sense of nostalgia with a golden wax seal.

I absolutely love snail mail (both sending and recieving!) if you read this post and would like to see a card in person, I’d love to send a piece of happy mail your way, email me at shelby@eventsbythedaysdesign.com with your address 🙂